"NBC's iVillage Live" was created as a daytime talk-show supplement to the network's highly popular website. Commissioned by NBC/Universal executives to create a "homey environment," the ISD team brought the vision to life on an amphitheatre stage at Universal Studios Islands of Adventure in Orlando, Florida. The end product was a re-creation of a modern home, with audience members and viewers feeling as if they were at a friend's house - sharing recipes, craft ideas and talking about the day's hot topics.